TRANSACTIONAL & RELATIONSHIP SELLING

By

 



There is a difference between Transactional Selling and Relationship Selling-whether it is product, corporate career, friendship or politics.

If i buy a laptop from you ( seller), I have made a transaction and am considered a customer.

However if I start buying all my electronic equipments from you, I have developed a relationship and have become a client of you ( seller). I have developed a relationship because of which I ( the client) keep buying more and more.

The same can happen to Sales Person -Boss relationship in Corporate career.

If you are a sales person working in a company you can feel the same relationship with your boss. Your boss will make friend with you with the sole objective of getting business done by you. Once the usefulness goes ,the friendship also goes.It is unfortunate because it is very short sighted and insincere.

 

The same can happend to customers.

Some sellers make friends by wining and dinning people with the sole objective of doing business with them. In my experience ( in Marketing), when I have lot of shipments from Cochin port-then lot of friends in shipping line industry from cochin calls me. When there are lot of containers from chennai or mumabi, friends from these cities calls me for getting business. Once they come to know I don't have any shipments, their friendship also goes ( Transactional freindship)

Another example for Transactional selling can be bagged in from Politics. Carefully watch the political people -their body language before the election and after the election.During time of election, polictical parties and candidates call on your house time to time enquiring about your wellness. After election ( for the next 5 years) they won't even gift you a smile. Body language changes. ( Not all political leaders,but most of them.)

 

Comments

Post a Comment

Popular posts from this blog

STRESS & INTELLECT - ( HOW TO HANDLE STRESS )

By
Image
  For the stress, here is the rub. No body can make you stress/unhappy unless you agree to it.No matter what others do to you. How you react to an experience determines whether you will be stressed or happy. It is your mind that wrecks havoc on your peace, cause frustruation and destroys happiness-not the external world. It is a mistake to believe that he or she or this or that circumstances or outside world make you stress. You are the architect of your own happiness. You are the architect of your own unhappiness. One fact we know about ourself is one day we die. The death of body is inevitable. But we celebrate our birthday, birthdays of our near and dear ones, family etc. We dont care about the future anxiety-the death. We celebrate as we have no death. We are not stressed .We conduct huge party/celebrations for our birthdays. Same way we should handle stress as if there is no stress. How to handle stress? : If you ask any one across the world,the most likely answer is
Read more

LOVE & BRIHADARANYAKA UPANISHAD

By
Image
LOVE If you do a web search, you will know dating sites for love are booming.The market value of the online dating industry in the next 5 years is expected to be 100 million USD   Both the younger especially below 24 years and matured people irrespective of gender, date for want of sex, love and marriage.   I am going to give you hard truth .We love the whole world for our own sake. This is the nature of the World. Any why the world like this? Because every body wants happiness and fun. We wish to date or love each other for our own happiness not for the happiness of the other. The moment your happiness lessened the love will be reduced.   The Brihadaranyaka Upanishad teaches not to love him/her for the sake of our happiness. Love him/her for the sake of his/her happiness.   When there is no cause that is “ Love”. When cause comes in , it becomes business!!! I heard many friends of opposite sex saying me, they don’t get connected to their loved one’s and the
Read more

GRATITUDE AND KINDNESS

By
  Gratitude and Kindness are sine qua non for any people who chant prayers or who don’t believe in God. Whether you are an atheist or a theist, you should have Gratitude and Kindness. It is very painful to say that though we are polytheistic or monotheistic - we donot urge to develop these qualities. Only these two qualities going to be useful for the humanity. It is much more powerful than praying lips. Swami Vivekananda teaches service of the poor is akin to worshipping God. To reach Narayana you must serve the Daridra Narayanas- the starving millions of poorest. If you don’t see God in man, if you don;’t believe in yourself,then too you are an atheist. Gratitude is a positive feeling. According to UCLA neuroscientist Alex Korb, we cannot focus on positive and negative feelings at the same time. When we develop gratitude, our brain gets a positive feelings and brain release dopamine, which makes us want to feel that way again and again, and we begin to make gratitude a habit.
Read more