Seeing Intangible

  EAGLE VERSUS SNAKE (MARKETING IS WAR)- Competing with Giants “Marketing is war” sentiment is of course hyperbolic. This strategy concept is an approach to winning without fighting. In an analogy, it is like making deep and passionate love without sex. The difference is subjective , they can look and feel exactly the same and involve exactly the same acts  But love gives you supernatural powers, love that give you Bhakthi, love that gives illumination, and love again that leads to emancipation. By contrast sex is utilitarian-more objective experience. Just the same, marketing warfare is a deception. We are not fighting. It is subjective experience-Winning. Eagles that attack snakes are common in stories around the world, from Greece to India, Iran, China and Mexico. The Mexican flag shows an eagle clutching a snake as a symbol of the founding of the Aztec Civilization Don’t fight the competitor in his comfort zone; change the battle field like an eagle. The Eagle picks up the snake in

NEURO MARKETING – PRICE https://vimeo.com/732366334 The tendency to perceive price difference between the products is not just depending on the amount of money spend or saved, but also depends on the amount of money spend or saved relative to the price of the purchase. If you are in a shopping mall to buy a coir door mat in your home /office, and price of the item ranged from $2 to $4 you would think that $4 item cost ” A LOT MORE” than $2 item. But now imagine you were comparing two mobile phones, one that cost $996 and one that cost $999, probabaly you would think that the cost of the two mobile phones was ” ABOUT THE SAME” eventhough buying cheaper one would still save you $3 Final Verdict: Go for high value product or selling high value service.Choice is yours. You can generate $10,000 sales revenue by Selling $4 priced item to 2500 customers OR Selling $1000 priced item to 10 customers OR Selling $10,000 priced item to just single 1 customer

 

  Even if it's your coveted BMW or Mercedes Benz, if you apply Brake and Clutch together -it will not move forward. Will the vehicle move? No. You may have all the talent,  but if you don't have self confidence you will be like Couch Potato. What is the first component of self confidence-Self Efficacy! Your ability to face the first sign of trouble. "Let me try. I can do it" is self efficacy. In astrological perspective, 1st House of the natal astrological chart is the paramount factor to be analysed. 3rd house and Planet Mercury is also equally important If planet Mercury is super strong in your birth chart, your confidence level will be very high. Your EQ and IQ also will be sky high. You will look more charming too, Even your skin will be supple and soft. This further raises your confidence level. If one's self confidence level is too low, astrological remedies are: Planetary Gems and depending on planetary strength in your birth chart, astrological remedie

  There is a difference between Transactional Selling and Relationship Selling-whether it is product, corporate career, friendship or politics. If i buy a laptop from you ( seller), I have made a transaction and am considered a customer. However if I start buying all my electronic equipments from you, I have developed a relationship and have become a client of you ( seller). I have developed a relationship because of which I ( the client) keep buying more and more. The same can happen to Sales Person -Boss relationship in Corporate career. If you are a sales person working in a company you can feel the same relationship with your boss. Your boss will make friend with you with the sole objective of getting business done by you. Once the usefulness goes ,the friendship also goes.It is unfortunate because it is very short sighted and insincere.   The same can happend to customers. Some sellers make friends by wining and dinning people with the sole objective of doing busines

                           Happiness is a hot topic these days. Happiness is a choice. Happiness is an emotion and Happiness is important in Marketing.Happy Marketing is a marketing strategy-Joy marketing strategy. The reason we buy products or services is that we want to satisfy our needs and ultimately enhance our happiness.   Marketers rarely ,if ever talk about happiness directly but in designing digital offerings , or promoting ads, they focus on creation of the feeling of happiness. Happiness also influences the employees commitment, creativity, decision making, work quality and it can influence customer's decision and urge people to act, It can drive business growth. Many of our feelings about our income, our car and our house are molded by our next door neighbours income, care and house. This is called happiness from relative status. For example, if your neighbour buys a new car, then to keep up with them, you too need a new car. Emotional ad- they strategically