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UMESHKUMAR.U
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NEUROMARKETING
NEUROMARKETING
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By
UMESHKUMAR.U
NEURO MARKETING – PRICE https://vimeo.com/732366334 The tendency to perceive price difference between the products is not just depending on the amount of money spend or saved, but also depends on the amount of money spend or saved relative to the price of the purchase. If you are in a shopping mall to buy a coir door mat in your home /office, and price of the item ranged from $2 to $4 you would think that $4 item cost ” A LOT MORE” than $2 item. But now imagine you were comparing two mobile phones, one that cost $996 and one that cost $999, probabaly you would think that the cost of the two mobile phones was ” ABOUT THE SAME” eventhough buying cheaper one would still save you $3 Final Verdict: Go for high value product or selling high value service.Choice is yours. You can generate $10,000 sales revenue by Selling $4 priced item to 2500 customers OR Selling $1000 priced item to 10 customers OR Selling $10,000 priced item to just single 1 customer
QUALITY MANAGEMENT
By
UMESHKUMAR.U
QUALITY MANAGEMENT ISO , SA 8000 etc very popular quality certifications. Now almost every organisation takes this certificate. It is available outside. I am not saying it is bad. We are discussing about Quality of the Self. That means the quality of You and Me. If you speak to some CEOs/Owners of companies, they speak in a tone so arrogant and ignorant that it would have made Adolf Hitler turn in his grave. This is because the CEO/Owner is missing the element “Quality” Quality as per ancient wisdom comes under Dharma (under section Verna) which I will discuss in next article. Quality is not your Narcissism Quality is your excellence in areas that others might not even notice A flower is a flower with or with out fragrance yet the presence of fragrance makes all difference. Quality is that invisible detail the presence of which makes all the difference. The Quality of what we give depends on Quality of what we have. The Quality of what we have depends on Qua
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