Happiness is a hot topic these days. Happiness is a choice. Happiness is an emotion and Happiness is important in Marketing.Happy Marketing is a marketing strategy-Joy marketing strategy. The reason we buy products or services is that we want to satisfy our needs and ultimately enhance our happiness. Marketers rarely ,if ever talk about happiness directly but in designing digital offerings , or promoting ads, they focus on creation of the feeling of happiness. Happiness also influences the employees commitment, creativity, decision making, work quality and it can influence customer's decision and urge people to act, It can drive business growth. Many of our feelings about our income, our car and our house are molded by our next door neighbours income, care and house. This is called happiness from relative status. For example, if your neighbour buys a new car, then to keep up with them, you too need a new car. Emotional ad- they strategically
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